Apple Store, SoHo

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Apple Store, SoHo

Store Information

Address:

103 Prince Street New York City, NY 10012 (212) 226-3126

Driving Directions & Map
Store hours:
Mon - Sat:
9:00 a.m. - 9:00 p.m.
Sun:
9:00 a.m. - 7:00 p.m.
Genius Bar:
Mon - Sat:
9:00 a.m. - midnight
Sun:
9:00 a.m. - 7:00 p.m.
Shopping tips from the Apple Store

Shopping tips from the Apple Store

  • Tip 1. Shop early. Shop late. The store tends to be busiest in the middle of the day. Shopping early in the morning or late in the evening helps you avoid the crowds.
  • Tip 2. Make an appointment. Test-drive new products and learn all about them by making a Personal Shopping appointment.
  • Tip 3. Check out anywhere. When you use your credit card for purchases, any Specialist or Concierge can check you out on the spot.
  • Tip 4. Don’t be afraid to ask for help. If you have any questions, speak to a Concierge (in the bright orange shirt). The Concierge, your guide to the Apple Retail Store, will always point you in the right direction.

Make Reservation

One to One
One to One
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Personal Shopping
Personal Shopping
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Workshops
Workshops
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Genius Bar
Genius Bar
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Youth Programs
Youth Programs
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Business
Business
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Featured In-Store

Creating Great Presentations with Nancy Duarte

Creating Great Presentations with Nancy Duarte

Join author and presentation design expert Nancy Duarte as she gives invaluable tips and tricks for making a memorable presentation. November 24, 6:30 p.m.

Meet the Director: Baz Luhrmann,

Meet the Director: Baz Luhrmann, "Australia"

Acclaimed filmmaker Baz Luhrmann ("Romeo + Juliet," "Moulin Rouge!") screens clips and discusses the making of his latest film, "Australia." November 25, 6:30 p.m.
Learn More

The fastest way to buy an iPhone 3G starts here.

The fastest way to buy an iPhone 3G starts here.

Start online and finish at the Apple Retail Store, where every iPhone comes with free Personal Setup.
Get started

Meet the Executive Producers: Josh Schwartz and Stephanie Savage,

Meet the Executive Producers: Josh Schwartz and Stephanie Savage, "Gossip Girl"

Want an insider’s look at The CW’s Gossip Girl? Join Josh Schwartz & Stephanie Savage (The O.C.) as they discuss the show & take questions. December 2, 7:00 p.m.
Learn More

Meet the Director: Darren Aronofsky,

Meet the Director: Darren Aronofsky, "The Wrestler"

Filmmaker Darren Aronofsky ("Pi," "Requiem for a Dream") discusses his latest film, "The Wrestler," with Talk Cinema’s Harlan Jacobson. December 4, 7:00 p.m.
Learn More

Schedule of Workshops and Events

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              Latest In Store

              Meet the Executive Producers: Josh Schwartz and Stephanie Savage, "Gossip Girl"

              Meet the Executive Producers: Josh Schwartz and Stephanie Savage,

              Want an insider’s look at The CW’s "Gossip Girl"? Join executive producers Josh Schwartz ("Chuck," "The O.C.") and Stephanie Savage ("The O.C.") as they discuss the making of the show and take questions from the audience. Writer Jay McInerney ("Bright Lights, Big City") will moderate the discussion. Download episodes of "Gossip Girl" from the iTunes Store.
              December 2, 7:00 p.m.

              Meet the Director: Darren Aronofsky, "The Wrestler"

              Meet the Director: Darren Aronofsky,

              Join acclaimed filmmaker Darren Aronofsky ("Pi," "Requiem for a Dream," "The Fountain") for a lively discussion with Talk Cinema’s Harlan Jacobson about his latest film, "The Wrestler," starring Mickey Rourke as retired professional wrestler Randy "The Ram" Robinson. Hear about Darren's creative process and see clips from the film, which won the Venice Film Festival’s Golden Lion for Best Film. Fox Searchlight will release "The Wrestler" in theaters on December 17.
              December 4, 7:00 p.m.

              Works with iPhone and iPod touch: EA Games Sneak Peek - Need for Speed and SimCity

              Works with iPhone and iPod touch: EA Games Sneak Peek - Need for Speed and SimCity

              Be among the first to see the upcoming Electronic Arts games for iPhone and iPod touch. Check out the new Need for Speed and SimCity and test-drive all the EA games at this special prerelease event.
              December 6, 3:00 p.m.

              Past Events

              Live at the Apple Store: Puressence

              Live at the Apple Store: Puressence

              On September 12, the U.K. band Puressence performed songs from their album, Don't Forget to Remember. See why the iTunes staff made them their first "Editor's Choice" pick.

              Live from SoHo: Gavin DeGraw

              Live from SoHo: Gavin DeGraw

              On August 19, Gavin DeGraw performed his latest songs including the the hit single "I Don't Want to Be" at the Apple Retail Store, SoHo.

              Live from SoHo: Jonas Brothers

              Live from SoHo: Jonas Brothers

              On August 12, Jonas Brothers performed songs from their latest album A Little Bit Longer at the Apple Retail Store, SoHo. View Gallery

              Live from the Apple Store, SoHo: Jonas Brothers

              August 12, 2008

              Jonas Brothers performed songs from their latest album A Little Bit Longer at the Apple Retail Store, SoHo.

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              Special Needs

              Universal Access logo

              Apple is committed to providing assistance to its customers with special needs. If you require a sign-language interpreter or other special assistance to attend any of our events, please let us know with reasonable advance notice. Assisted listening devices are available upon request in our Apple Store SoHo theater.

              Work at Apple

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              Take a moment to browse the job opportunities in your local Apple Store.

              Special Offers

              The simplest way to stay in sync.

              MobileMe box

              With Mobile Me, keep your iPhone, Mac, iPod touch, and even your PC in perfect sync. Purchase an Apple computer and MobileMe between July 22, 2008 and October 20, 2008, and receive a $30 rebate.
              Learn more

              Perfect Companion

              Printer

              Purchase an Apple computer and a qualifying printer between July 22, 2008, and October 20, 2008, and receive a rebate up to $100.
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