The Apple Authorized Training Center program is a network of model training centers that keep students at the forefront of Apple’s digital media technologies. These centers serve as a resource to train a broad range of users: professional editors, students, faculty, business executives, digital artists, sound designers, filmmakers, webmasters, photographers, and other individuals interested in digital technology.
Apple is committed to providing quality training to meet the needs of all users, at all levels, from new users to the most seasoned professionals. To accomplish this Apple is aligned with the highest-quality third party training organizations and institutions. By combining your training and industry expertise with our products, marketing, and technical information, we will better serve our mutual customer base.
The Apple Authorized Training Program is designed to create a certified channel for delivering:
- High-quality instructor-led training courses to both Apple’s existing customer and potential customer base
- High-quality support and services to Apple’s customer base
This program focuses on Apple Pro applications:
- Aperture
- DVD Studio Pro
- Color
- Color Management
- Final Cut Express
- Final Cut Pro
- Logic Pro
- Motion
- Shake
- Soundtrack Pro
Program Overview
Program Goals
- To provide quality, consistent and accessible training for users of all levels on a worldwide basis
- To educate and increase the awareness of Apple Pro applications
Benefits of Participating
- Opportunity to work with Apple directly and other training organizations and institutions
- Discount pricing on Apple software (for training purposes only)
- Revenue generating opportunities
- Advertising on Apple website - listed and linked Apple.com receives approximately 1 million visitors daily, about 3 to 4 million page views.
- Apple leads
- Access to the latest digital technologies
- Apple assistance in obtaining State and Federal funding
- Reduced rates on third party products
- Use of Apple Market Center training rooms (on a limited and fee-based basis)
- Preferred shipping on Apple product releases
- Direct contact at Apple to facilitate special needs and/or requests
- Use of the Official ACT logo
Apple Supports You
- Customer referrals
- Discounts on software
- Web links
- Priority shipment on software releases
- Access to Beta Programs
- Access to Apple logos to promote your alliance with Apple
- Opportunities for co-marketing
- Monthly program update
- Apple Sales Web program page
- Online course evaluations
- Course certificates of completion
General Selection Criteria
Apple welcomes all applicants including independent training companies, corporations, universities, academic institutions, and Value Added Resellers. Selection is based on a number of criteria including excellence in training, facilities, equipment, staff expertise, infrastructure, and geographic coverage. If your facility is a K12, community college or university, please see details on our Apple Authorized Training Program for Education.
