Who can use the iTunes or Apple logo?
Only Apple and its authorised licencees and resellers such as iTunes Affiliates may use the Apple Logo in advertising, promotional and sales materials. iTunes Affiliates may use the Apple Logo only as specified in the terms and conditions of the iTunes Affiliate Program and the Apple Corporate Identity Guidelines for Resellers.
For more information on logo usage guidelines, please visit the iTunes Affiliate Program Terms and Conditions and the Apple Corporate Guidelines for Using Apple Trademarks and Copyrights.
How do I obtain iTunes or Apple logos for my website?
In order to use the iTunes or Apple logo, you must be an Apple/iTunes authorised reseller or licencee. We recommend signing up for the iTunes Affiliates program. It's the best way to access approved logos and guidelines, plus you can earn an additional 5% commission when you generate sales from your web site and emails.
Can I use the Apple or iTunes logo in my company promotion that features Apple products as prizes?
Apple will not give written permission for any company to give Apple products. If you choose to give Apple products away in any form of promotion you should follow these guidelines:
You may not use the Apple Logo or any other Apple-owned graphic symbol, logo or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials.
If you wish to use photography of the iPod, or any Apple products, in your campaign you will need to shoot your own photography. Apple will not give permission for external companies to use corporate photography.
Follow these guidelines to maximise the effectiveness of Apple product photography.
- Do not alter or distort Apple product photos in any way.
- Do not clutter Apple-provided photos with props, models or marketing messages.
- Always show products on a plain background.
- Never animate or alter the photos when using them on web pages.
- Never download or copy Apple photos from the public Apple website.
- Never use/copy Apple trademark material.
A trademark can be a name, a logo or even a slogan - any word, symbol or device used to identify a company's products or services and distinguish them from those of other companies. Because strong trademarks are essential in building strong brands, they are extremely valuable assets. It is important that you use Apple trademarks carefully to prevent customer confusion about ownership and responsibility and to protect the valuable investments Apple has made in them.
Apple trademark information and guidelines are available at the following web locations:
Please include the following statement at the end of Apple legal language. "Apple is not a participant or sponsor of this promotion."
